Players Health raises $60m to enhance athlete safety and expand insurance solutions

December 12, 2024

Players Health, a leading provider of risk management and insurance solutions for sports organisations, leverages technology to address the ever-changing safety and compliance needs of amateur and professional sports.

The $60m Series C round was led by Bluestone Equity Partners, a private equity firm focused on the Sports, Media & Entertainment industry. Additional investors included Mosaic General Partners, RPM Ventures, SiriusPoint, and TriplePoint Capital. This latest investment brings Players Health’s total funding to over $100m.

Founded by former professional American football player Tyrre Burks, Players Health offers digital risk management services, reporting tools, and insurance products to over 440,000 sports organisations in the U.S. Its data-driven platform aims to foster a safer ecosystem for athletes at all levels, with solutions tailored for youth, collegiate, and professional sports.

Bluestone Equity’s Walker Brumskine and Jake Harris will join the Players Health board of directors, bringing expertise in scaling businesses. Brumskine commented, “With its expanded capabilities, Players Health will increase its support of the entire sports ecosystem, helping drive collaboration between all stakeholders, including standardization of best practices for athlete safety and risk management across the country.”

The company’s services already reach over 5.5m youth athletes nationwide, with clients including USA Softball, 3-Step Sports, RCX Sports, American Youth Soccer Organisation, and Orangetheory.

Founder and CEO Tyrre Burks expressed his vision: “With more than 440,000 amateur sports organizations and over 60 million people playing organized sports in the United States, the need to prioritize and enhance the safety and wellbeing of athletes has never been greater. This investment and partnership will enable us to continue expanding Players Health’s nationwide reach, fostering a safer, more supportive ecosystem for athletes at every level.”