Plaid, a leading open finance platform connecting millions of financial accounts and applications, has unveiled its latest innovation—Plaid Bank Intelligence.
The new suite of tools aims to help financial institutions deepen customer engagement and strengthen defences against fraud.
The launch of Plaid Bank Intelligence marks the next step in the company’s mission to enhance transparency and trust in open finance. It follows the successful rollout of Permissions Manager and App Directory in 2024, which provided banks and consumers greater control and visibility over data sharing. The new product builds on this foundation by turning Plaid’s extensive network insights into actionable intelligence for institutions.
Plaid is best known for enabling secure connections between consumers’ financial accounts and thousands of apps used for budgeting, investing, borrowing, and saving. The company’s technology sits at the core of the open finance movement, supporting financial institutions and FinTechs in creating seamless digital experiences for users.
With Bank Intelligence, Plaid leverages its cross-institution visibility across tens of millions of accounts to deliver insights that help banks engage customers more effectively and combat fraud. The suite includes three main products: Retention Score, Primacy Indicators, and Fraud Insights.
The Retention Score, now available in early beta, highlights churn risks within a bank’s direct deposit base—offering early visibility before customer attrition occurs. Primacy Indicators, launching in 2026, will reveal whether a user considers a bank their primary account provider, while Fraud Insights will deliver real-time signals to detect and mitigate account takeovers and related fraud attempts.
Plaid said the new Retention Score will support product and analytics teams in improving customer onboarding, designing stronger engagement journeys, and optimising long-term loyalty. By identifying churn risks early, banks can proactively strengthen relationships and retain deposits.
Looking ahead, the company plans to expand its fraud detection capabilities for banks through machine learning-driven intelligence. Built on the same model that powers Plaid Protect, its fraud intelligence platform, the new tool analyses thousands of attributes across a billion device connections to detect anomalies and potential risks. This allows financial institutions to act faster to prevent fraud losses and safeguard consumer trust.
Plaid said these developments demonstrate its continued focus on using data intelligence to create safer, smarter financial ecosystems that work better for both institutions and consumers.
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