Wealth advisors are not being replaced by artificial intelligence, but their role is being fundamentally rewritten, according to new research from LSEG Data & Analytics.
The firm’s latest global wealth report finds that AI is moving advisors away from information gathering and towards insight orchestration, with intelligence now embedded directly into everyday workflows and decision-making.
Where advisors once spent much of their day pulling portfolio data, reviewing research and preparing for meetings, generative AI and internal tools now let them search vast repositories of firm data in natural language and surface relevant insights almost instantly.
LSEG Data & Analytics found that 73% of wealth and asset management executives view AI as critical to their business’s future. Close to six in ten firms are already using AI to deepen client analysis, and nearly half are building highly customised products, a trend that is raising client expectations for proactive, always-on, personalised service.
Rather than diminishing advisors, LSEG Data & Analytics said AI is elevating their role by freeing them to focus on judgement, narrative and the emotional dimensions of money. The traits gaining value are distinctly human: empathy, active listening, and the judgement to know when to challenge or reassure a client. According to the research, 64% of wealth and asset management firms believe AI will help them interact with clients more effectively.
Friction is also being stripped from daily advisor workflows, LSEG Data & Analytics noted, with automation now handling meeting note summaries, compliance field population, CRM updates and client communication drafts.
The firm’s study found wealth firms are using AI to analyse client feedback (57%), create personalised communications (56%), summarise complex documents (54%) and identify customer segments (51%). For many firms, this represents more than an efficiency gain, LSEG Data & Analytics said, but a genuine reallocation of time towards higher-value client engagement.
Looking ahead, LSEG Data & Analytics expects the next three years to bring multimodal, explainable and agentic AI into the WealthTech landscape, enabling firms to analyse more complex data, boost transparency and hand over tasks once managed exclusively by people.
The emerging blueprint, per LSEG Data & Analytics, is one where AI absorbs the heavy lifting on information and process, while advisors supply context, nuance and human connection. Firms that strike this balance stand to gain not just productivity but stronger, more differentiated client relationships at scale.
For more, read the full report here.
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