Kidbrooke, additiv team up to meet rising demand for financial health and planning tools

Financial analytics API developer Kidbrooke has teamed up with additiv to help cater to the growing demand for financial health and financial planning tools.

The deal will see Kidbrooke make its holistic financial planning and analytics solutions available to additiv customers on both software-as-a-service and embedded finance models.

additiv provides wealth management firms with a variety of digital SaaS tools. The collaboration will provide their customers clients with a user-friendly and scalable financial simulation engine.

Kidbrooke founder and CEO Fredrik Dav?us said, ?Financial education has the potential to dramatically improve societies well-being, and financial institutions are increasingly looking to address this through leveraging digital tools.

?Unfortunately, financial decisions are all too often analysed in isolation and the supply of high-quality assistance is constrained.? At Kidbrooke we focus on overcoming these limitations and strive to provide added value across the board. We are convinced that creating personalized digital wealth journeys will increase profitability by letting end users be served more frequently at a lower cost.?

Kidbrooke solutions are now available on additive Hybrid Wealth Manager and assisted Wealth Robo Advisor products, as well as additiv banking-as-a-service model to support the increasing need for financial services to easily be embedded into consumer platforms.

additiv general manager Europe Eric Andersson said, ?Adding Kidbrooke solutions allows us to increase our breadth of service while progressing our goal to democratize wealth management. Additionally, it also adds another offering to our ever-growing partner ecosystem within our Banking-as-a-Service model.

?By embedding Kidbrooke services into their consumer platforms, via our DFS platform, financial and non-financial companies can offer relevant and personalized wealth management services to people at their time of need, over the most convenient channel alongside their core products, to create a deeper relationship as well as a new cross-sales opportunity.?

Kidbrooke was recently named in this year WealthTech100 list, which comprises all the companies wealth managers and financial institutions should know about this year.

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