Mahalo Banking and Larky have announced the expansion of their partnership in an attempt to drive account holder engagement.
The move is set to enables all Mahalo clients to benefit from Larky’s Nudge Platform, which will allow users to receive notifications that guide them to their financial institution’s offerings as well as contextually relevant branch information.
The partnership will embed the power of Larky’s innovative engagement technology in Mahalo’s comprehensive digital banking suite, to create a more innovative, streamlined service.
Denny Howell, co-founder and COO of Mahalo said: ”The continued demand for mobile banking has underscored the necessity for targeted engagement campaigns to help credit unions foster stronger relationships with their members.
“Our partnership with Larky enables us to offer our credit union clients an invaluable tool for member engagement, at a time when the market needs new approaches to nurture and grow depositor relationships.”
The inclusion of Larky’s technology in Mahalo Banking’s suite, will harness the shared expertise of both brands, allowing Mahalo’s clients toleverage Larky’s nudge Score, a unique feature that uses artificial intelligence to predict the performance of a new push notification, making it simple and easy to send out a high performing new campaign in a few clicks.
Scott Brown, Larky’s VP of Growth said: “We’re thrilled to expand our partnership with Mahalo, opening doors for their clients to harness the power of our nudge® platform’s tailored and proactive engagement capabilities.
“This reinforced partnership interweaves the unique assets of both organizations, bolstering the digital banking landscape for consumers and fostering expansion for community based financial institutions.”