Indian payments company PayU has partnered with WhatsApp in a move expected to significantly enhance the shopping experience for Indians.
The collaboration will see the Meta-owned messaging platform bring in-chat payments to India, home to its largest customer base.
The partnership will provide WhatsApp-enabled PayU merchants access to the PayU Checkout platform, giving customers use more than 150 payment options, including cards, Unified Payments Interface (UPI) and net banking, directly within the WhatsApp platform, with no need for redirection.
PayU India Chief Business Officer Sudhir Sehgal, said: “We are thrilled to introduce that PayU will power payments within WhatsApp app, which is a significant leap in enhancing the shopping experience for both businesses and customers.
“This will empower businesses to provide a wide range of payment options directly within the WhatsApp platform.”
WhatsApp has already rolled out similar payment programmes across the globe, notably in Brazil and Singapore. But the chance to do so on the Indian subcontinent is an opportunity on an entirely different scale due to its vast customer base there.
In fact, the country’s population is currently over the one billion mark, and more impressively, over half of them use WhatsApp.
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