Waniwani, a San Francisco-based revenue and compliance infrastructure provider for the agentic distribution of financial services, has closed an $8m seed funding round to accelerate its position at the intersection of AI and regulated financial product distribution.
The round was led by Seedcamp, with further investment from Redstone, Plug & Play, Zone II Ventures, OPRTRs Club and Kima Ventures, as well as a broader group of angel investors. Venture studio Hexa also backed the company. Waniwani was co-founded by Robin Diligent, Maxime Antoine, Luiza Gusmao and Raphael Vullierme.
The capital arrives as Waniwani positions itself as the foundational layer for service vendors seeking to reach customers through AI-driven channels. The company has already released an open-source SDK that enables quote-based service vendors across insurance, mortgages, software and home services to surface their products directly within AI platforms such as ChatGPT, Claude and Copilot, as well as via conversational agents on vendor websites or through WhatsApp. The SDK is available free of charge and, according to the company, has become the fastest-growing revenue channel for service vendors operating in this space.
Beyond deployment, Waniwani’s infrastructure suite supports financial institutions in maintaining regulatory and brand compliance, modelling market performance, and optimising revenue, pricing and messaging across the entire sales funnel. Additional capabilities span trust, security and anti-scraping protection.
The company first gained industry attention through its work powering Tuio’s ChatGPT application, which became the first AI app to enable insurance quoting directly inside ChatGPT. That product launch was linked to a significant disruption in the $80bn insurance market on 9 February. Waniwani describes that moment as having given it an early-mover advantage and heightened visibility among institutional players. The firm has since closed distribution and integration partnerships including one with Deloitte.
Headquartered in San Francisco with offices in New York and Paris, Waniwani serves clients across Europe, Latin America, the Middle East, Korea and Australia. The company expects to generate several million dollars in revenue during its first year of operation.
Waniwani co-founder and CEO Robin Diligent said, “Distribution is moving to AI, and that shift is irreversible. We’re committed to giving every service vendor the most advanced and complete open-source solution to build their distribution on – one that keeps improving so they can meet buyers wherever AI takes them. But deploying the agent is just the start. The real work begins after: vendors need to drive traffic to these agents, dynamically optimize their full funnel to win customers and maximize revenue, all while staying compliant with local regulations. That’s the whole purpose of our infrastructure.”
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