Shop Circle raises $120m to develop eCommerce tools

Shop Circle has secured $120 million in Series A funding to further develop its suite of eCommerce tools.

Shop Circle has secured $120 million in Series A funding to further develop its suite of eCommerce tools.

The move is set to enhance the London-based organisation’s position as as a one-stop shop for software for eCommerce merchants.

The round was led by 645 Ventures and 3VC, along with prominent participation from established supporters QED Investors and NfX, with the credit facility provided by i80 Group.

Luca Cartechini, the CEO and Co-Founder of Shop Circle, said: “We’re thrilled to announce the successful close of our Series A funding round, which will enable us to continue building and expanding our suite of e-commerce tools.

“Our vision has always been to create a comprehensive operating system for e-commerce brands, providing them with the necessary technology to excel in today’s competitive market.”

Following its 2022 launch, the company revealed a burgeoning tech suite, aimed to empower eCommerce merchants and brands to scale their businesses with ease. Over the last 18 months, the firm has gone from strength-to-strength, boasting a customer base of more than 100,000 e-commerce brands worldwide, and an astounding 360% YoY growth.

Shop Circle is now aiming to deepen its technical consultation offering, to further bolster its comprehensive platform by leveraging AI to offer hyper-personalised data-driven insights.

“Since our inception, we have embraced the AI revolution and promptly built several applications to support and automate the majority of our processes, offering a distinct advantage in operating and growing our suite of software. Our goal is to equip e-commerce entrepreneurs with the high-performance tools and expertise they need to scale business effortlessly,” says Gian Maria Gramondi, Co-Founder and COO of Shop Circle.

“With our tech stack review program, we are able to help e-commerce companies unlock their true potential by shedding unneeded tech and costs, enabling long-term success and scale.”

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