InvestiFi lands $20m to boost embedded investing

InvestiFi lands $20m to boost embedded investing

InvestiFi, a Credit Union Service Organisation (CUSO) and InvestTech platform that lets credit unions and community banks embed digital investing inside their online banking, has secured $20m in a new funding round.

The raise was headed by Vibe Credit Union, with backing from BankTech Ventures, Idaho Central Credit Union (ICCU), Navari (previously known as CUSG), United Financial Credit Union, Coastal Credit Union, Mid Minnesota Credit Union, Truity Credit Union and Southpoint Credit Union.

According to the company, this represents the biggest sum ever invested in a FinTech dedicated solely to bringing digital investing capabilities to American credit unions and banks.

The announcement comes amid mounting demand for investment tools among younger consumers. Research from Cornerstone Advisors cited by the firm found that close to half of Gen Z and Millennial consumers are now investing, with 43% forced to shift money to third-party platforms to do so. As large financial institutions, neobanks and FinTechs roll out investing features alongside standard digital banking, the capability has become an essential offering for consumer-focused institutions in the US.

InvestiFi has expanded from four clients in 2024 to over 60 signed financial institutions as of July 2026, driven by credit unions and community banks seeking to keep assets in-house and strengthen relationships with account holders. Its platform currently supports fractional trading in stocks and ETFs, guided investing, IRAs, digital asset trading and stablecoins, with further products in the pipeline. A key differentiator is its patent-pending flow of funds, branded Investing from Checking, which enables account holders to invest straight from checking or savings accounts without moving money to external brokerages or digital asset platforms.

The new capital will be used to scale the platform and drive adoption among account holders, helping institutions win back deposits from third-party investment services.

InvestiFi CEO and founder Kian Sarreshteh said, “This funding round is a powerful validation of what we’ve built and where we’re headed.

“What makes this raise especially meaningful is that so much of it comes directly from the consumer-focused financial institutions and strategic partners who use our platform every day. They aren’t just customers — they’re believers in our mission to democratize investing and to make sure community financial institutions can compete and win in this space. We’re incredibly proud to be the go-to partner for these FIs that recognize the importance of this category, who opted to invest directly, alongside institutional investors in BankTech Ventures and Navari.

Vibe Credit Union chief operations and strategy officer Jeff Pascoe said, “Vibe Credit Union believes the future of financial services belongs to credit unions that can serve every stage of a member’s financial journey.

“For generations, credit unions have earned trust by helping members save, borrow, and achieve their financial goals. The next chapter is helping them build wealth through that same trusted partnership. As a credit union, we believe we have a responsibility to invest in innovations that strengthen not only our own members’ experience, but the future of the credit union movement itself. InvestiFi helps make that future possible.”

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