Last month, Aiviq spearheaded a crucial industry event, bringing together forward-thinking leaders from 10 prominent asset management firms.
The roundtable discussion was a vibrant exploration of AI’s transformative role in sales and marketing within asset management. The panel consisted of a rich tapestry of seasoned business and technology executives who shared their practical experiences, early victories, and ongoing projects as they embrace AI in their respective organisations.
Jeremy Hunt, the head of client insights units at Schroders, and Jet Lali, the chief digital officer at State Street Global Advisors, were the event’s marquee speakers. Both leaders, recognised as trailblazers in their organisations’ sales and marketing analytics, generously presented use cases and case studies. Hunt underscored the transformative capacity of AI, specifically citing ChatGPT and large language models. He also stressed the criticality of having a robust data core for informed decision-making, sharing an example of using real-time meeting note transcription and structuring for client sentiment analysis.
Schroders’ Jeremy Hunt said, “The value of external data increases exponentially when it is connected with accurate internal datasets.”
In a compelling presentation, Lali took the audience through State Street’s accomplishments in harnessing advanced statistical analysis and AI. For instance, AI models shattered traditional sales and marketing paradigms in the case of an ETF fund range, successfully attributing $2bn in inflows to recent digital marketing engagement from institutional investors where there was no prior sales relationship.
The discussion underscored the importance of executing meticulous AI implementation in a secure and responsible manner, with Greg Glass, Aiviq’s head of revenue, reminding attendees that “the devil lies in the details.” The roundtable also emphasised the interdependence between business sponsorship, user adoption, and data accuracy in achieving successful AI integration.
Andy Uttley from Capital Group highlighted the diverse applications of generative AI, while Molly Petken from Fidelity underscored AI’s obligatory adoption, especially in the sales experience powered by AI-chatbots. Aiviq’s own representatives also showcased a ‘Capability Demo,’ explaining how their AI solutions are aiding businesses in efficiently extracting insights from their data.
The roundtable event was an enlightening glimpse into the AI-driven future of asset management. It underscored the need for firms to embrace AI’s potential and tackle integration challenges collectively as they rethink their strategies and operating models to deliver meaningful business outcomes.
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