Backbase, a global leader in Engagement Banking, has partnered with St. Louis-based firm First Bank, in a bid to revolutionise the banking experience.
The collaboration aims to achieve this by by implementing the Backbase Engagement Banking Platform into First Bank’s offering, to deliver a seamless customer experience to retail and business banking customers while also bringing new products and services to market quickly.
This partnership is pivotal in driving First Bank’s digital transformation strategy towards offering customers a seamless, digital-first banking experience.
First Bank’s selection of Backbase reflects its commitment to a customer-centric approach. The Backbase Engagement Platform integrates seamlessly with existing technologies like fraud management and payments while facilitating the assimilation of novel banking solutions.
This evolution involved a comprehensive overhaul, from infrastructure to cloud migration and core system replacements. Backbase emerged as the ideal partner to execute this transformation, offering a unified platform catering to diverse client needs.
Backbase is at the forefront of redefining banking around the customer. Their Engagement Banking Platform unifies banking services, streamlining customer experiences and empowering banks in their digital transformations.
With a heritage spanning over 100 years, First Bank is a family-owned institution acclaimed as the preferred bank for family-owned businesses. It prides itself on delivering full-service banking across retail, business, wealth, and lending sectors.
Bala Nibhanupudi – EVP, Chief Technology and Operations Officer at First Bank, said, “This is the final step in our years-long digital transformation journey. After re-architecting our entire digital ecosystem, including physical infrastructure, a core replacement, moving to the Microsoft Azure cloud, a middleware upgrade, and a CRM upgrade, we’re confidently delivering a customer-first banking experience. Right now with Backbase, the sky’s the limit on what we can do and offer.”
Sam Boggs, Executive VP for Backbase mid-market said, “We are very excited to partner with First Bank and to be the foundation for their digital transformation journey and help them provide the best products and services to their customers. First Bank’s use of what we offer is a true testament to the benefits of a centralised platform.
“At Backbase, we’re focused on providing our customers with the capabilities to go beyond their legacy systems and point solutions, and in doing so, allow them to bring new products to market faster than ever, speeding the timeline between business decisions and launch. Ultimately, it is about achieving their mission. First Bank is the perfect example of that type of transformational financial institution,” he continued.
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