Tag: Smart Communications

Improving the customer experience has become one of the biggest priorities for financial services. In fact, 63% of firms place customer experience as their number one focus as they try to meet the evolving demands of their customers. Lending is one area of finance where the fight to provide the best customer experience is really heating up. Many have even dubbed it as the next major battlefield.

As the digital age continues to evolve, the significance of forms in collecting personal, first-party data and streamlining processes to enhance customer interaction cannot be overemphasised. Unfortunately, traditional web forms often fail to meet the complex needs of enterprise organisations. The solution? A shift towards advanced enterprise forms technology.

Insurers are finding themselves on the cusp of an innovative overhaul, specifically with regard to the claims journey - a process historically plagued by complex systems and lack of transparency, but now being redefined by advancing technology and evolving customer expectations.

As insurance firms continue to look towards the future, trust seems to be the key to unlock the full potential of companies. 

As the insurance industry experiences a pivotal shift towards digitalisation, InsurTech leaders emphasise the importance of digital transformation not only to meet evolving customer expectations but also to enhance operational efficiency and foster innovation.

Smart Communications, a foremost technology company devoted to facilitating businesses conduct more effective customer dialogues, has been conferred with the accolade of a Leader by the prominent analyst firm, Aragon Research.

A study has found 88% of banks and lenders are capitalising on the uncertainty to rebuild customer trust via digital transformation.

To address the evolving challenges it faces, the healthcare industry is increasingly adopting cloud-based customer communications management (CCM) software to improve the customer experience.

When looking to make a switch from a legacy on-premise to cloud-based CCM solutions, Smart Communications stresses the importance of asking certain questions before signing a new vendor contract.

Compliance is no longer something done out of necessity. Instead, it is an opportunity for companies to earn the trust of their customers and safeguard their brand reputation, according to Smart Communications vice president of product marketing Chris Murphy.