Tag: Smart Communications

It has been said AI is not a silver bullet to all the insurance industry’s shortcomings. So, what’s all the chatter about? Where is it best suited, and what (if any) are its limits?

The insurance industry has paid lip service to AI and machine learning for some time. However, adoption has been underwhelming. As firms come under intense pressure to meet changing customer demands, could this instigate more rapid AI adoption?

In an age where the majority of people are beginning to conduct their business primarily online, an efficient and enjoyable digital customer experience is vital.

Customers have raised the bar on the level of service they expect from their insurance provider. Faced with the industry’s historic reputation of working against the customer, insurers and InsurTechs must raise their customer experience game if they are to come out on top.

Customer communications play a critical role in delivering customer experiences across print and digital channels, particularly in highly regulated markets. Software company Smart Communications has revealed a number of key insights and recommendations about customer communication management (CCM).

In an era where the customer experience has become more important than ever, ensuring your service is not only efficient but also highly customer-centric.

Smart Communications, a technology company focussed on helping businesses engage in more meaningful customer conversations, has released research delving into the most pressing issues and trends in today’s P&C insurance marketplace.

The pandemic-fuelled shift to online purchasing and increased demand for digital gave new impetus to embedded insurance products. This trend is presenting insurers with an invaluable opportunity to scale and improve their distribution.

Research by software company Smart Communications has outlined the importance of delivering personalised, omnichannel conversations amid increasing consumer expectations to build trust.