E-scooter venture TIER taps InsurTech Zego for UK coverage

InsurTech Zego has inked a deal to provide insurance cover to TIER as the European e-scooter operator gears up to launch in the UK.

The partnership comes hot on the heels of the British government’s decision to launch a 12-month trial period for e-scooters.

In a deal similar to the one Zego previously signed with e-scooter company Ginger in July, the new policy will cover all TIER scooters deployed in the UK and will be fully integrated into the rider sign-up process to ensure that users have the government’s required Third-Party Liability insurance. TIER will absorb the price of the insurance so that no extra cost is passed onto its riders.

Moreover, Zego will empower TIER with data about how its drivers are behaving.

TIER is currently participating in tenders for trials in cities across the UK. The Berlin-based company, founded in 2018, has already established a global e-scooter market share of over 20% and operates in 70 cities across nine countries.

“E-scooters offer huge environmental and mobility benefits for UK cities but they need to be introduced in a way that makes everyone feel confident and safe, especially other road users,” said Fred Jones, UK manager a TIER.

“A big part of this will be ensuring that we and our riders are properly covered for accidents, by an insurer who truly understands our market and what we’re trying to achieve. With this in mind, Zego is a natural partner for TIER.”

Sten Saar, CEO and co-founder of Zego, added, “TIER has achieved a huge amount in a short space of time, and we are very excited about supporting the company as it establishes itself in the UK.

“E-scooters can play a major role in making cities greener and less congested, but they need to be insured in the right way that gives everyone peace of mind. We’re very happy to be fulfilling this role.”

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